Wells has been working with Swogo for almost a year and the successful partnership has led to a great help to Wells’ digital and offline businesses.
Wells aim to help their customers achieve their goals and with the help of Swogo and their technology, they are able to find tailored solutions from a wide range of products. The Swogo Product Graph, understands the product range and recommends compatible and relevant products to their customers.
Before the partnership with Swogo, Wells was planning on using a Frequently Bought Together algorithm as a cross-sell approach, this was the technology available on their e-commerce platform. As product experts, Carolina realized they could not rely only on past purchases to recommend compatible and relevant products together. These would often appear random and not give the right customer experience and doing this manually was not an option as it was not scalable for +18,000 SKUs.
Through the help of Swogo’s Product Graph in the past year Swogo bundles have an average order value that is 36% higher than the normal behavior of the Wells website (bundles without Swogo), and the average items per order are 56% higher.
From day 1 Wells saw the power of delivering compatible and relevant high-quality cross-sell matches at scale. This combined with zero manual work is a blessing for the Wells’ merchandising teams. And the performance based mode guarantees ROI positive for Wells. Wells’ is going even further by discussing with Swogo’s Teams specific campaigns and timings to potentiate bundles.
On the back of the positive web results Wells expanded Swogo into their physical stores.