Swogo Customer Success Stories
Media Markt secures instant results with Swogo
Bundles are a no brainer in eCommerce
“Our partnership with Swogo was one of my most successful partnerships throughout my 15 year career at Media Markt and it was fundamental in creating a profitable e-commerce business.”
Before Swogo, Media Markt’s bundles were done manually and this just wasn’t scalable. The process was not cost effective, human error led to incompatible recommendations and was very time consuming.
“It’s really rare that a product does exactly what it says – implementation was simple and we saw immediate results, driving a significant amount of high-margin sales each year and this has continued to grow year on year.”
Eric Schoenmakers – Director of eCommerce, Media Markt
Swogo are a dedicated, focused and passionate partner of BT
Duncan Rutherford
Head of E-Commerce
Swogo - Automated Bundles
Using Swogo Product Graph™, we’re able to guarantee compatible and relevant recommendations. This is a game changer for us.
Miguel Arribas Ortubia
Head of Omnichannel
Swogo - Automated Bundles
Our results with Swogo have doubled year on year – this has a very real impact on our bottom line
Sven Bastiaens
CEO
Swogo - Automated BundlesMobile Only
Swogo are a dedicated, focused and passionate partner of BT
Duncan Rutherford
Head of E-Commerce
Swogo - Automated BundlesUsing Swogo Product Graph™, we’re able to guarantee compatible and relevant recommendations. This is a game changer for us.
Miguel Arribas Ortubia
Head of Omnichannel
Swogo - Automated BundlesOur results with Swogo have doubled year on year – this has a very real impact on our bottom line
Sven Bastiaens
CEO
Swogo - Automated Bundles
It’s easy to get started
A simple implementation on desktop and mobile
“Bundling high-margin add-ons is critical for a great customer experience. Swogo’s unique product database provides our customers with expert advice, by guaranteeing compatibility and best in class cross-sell.”
Working with Swogo was easy. From their customer success team to their category specialists, everyone is focused on helping us maximize opportunities. We sat down and created a tailored strategy – no other partner has been as collaborative and engaged with our business.
We’ve had many partners promising an easy implementation – Swogo delivered. We went live in just 6 weeks with zero issues, on desktop and mobile.”
Duncan Rutherford – Head of eCommerce, BT Shop
Swogo understands our goals and helps our merchandizing team to hit their targets!
César Guzmán
Senior E-Commerce Manager
Swogo - Automated Bundles
Swogo increased our cross-sell sales by over 300%. And over the past 4 years of our partnership, their continued innovation has led to cross-sell sales doubling each year.
Pedro Devesa
Head of Digital Business
Swogo - Automated Bundles
During key campaigns we work side-by-side, which helps us achieve more. Nothing is too much trouble for the Swogo team
Giorgos Antonakakis
Omnichannel Manager
Swogo - Automated BundlesMobile Only
Swogo understands our goals and helps our merchandizing team to hit their targets!
César Guzmán
Senior E-Commerce Manager
Swogo - Automated BundlesSwogo increased our cross-sell sales by over 300%. And over the past 4 years of our partnership, their continued innovation has led to cross-sell sales doubling each year.
Pedro Devesa
Head of Digital Business
Swogo - Automated BundlesDuring key campaigns we work side-by-side, which helps us achieve more. Nothing is too much trouble for the Swogo team
Giorgos Antonakakis
Omnichannel Manager
Swogo - Automated Bundles
Game changing cross-sell drives 3x sales
3x results with zero manual work
“In a competitive retail environment where margins are tight and the success of our business is based on selling high-margin products, we needed the best.
Swogo gave us immediate results, tripling our cross-sell sales and delivering a much better customer experience.
With a decade of experience, Swogo is the only company in the world that leverages machine learning and AI algorithms alongside understanding our product range using Swogo’s Product Graph™ – allowing them to guarantee the right product matches without any manual work from my teams.”
Pedro Devesa – Head of Digital Business, Worten Iberia (SONAE Group)
Teknosa’s cross-sell increased 166%
Teknosa secures 16x ROI after Swogo’s cross-sell boosts AOV by 32%
Cross-selling is fundamental for any e-commerce site – and it’s a challenge that most struggle to get right.
Previously, Teknosa’s cross-sell recommendations were created manually. It took a long time to create cross-sell matches for each product and then keep up with new product releases. As a result, the teams at Teknosa realised that it wasn’t possible to successfully manage cross-sell recommendations manually across thousands of products.
Tahir Yildiz
Head of Ecommerce
“Swogo was able to deliver intelligent cross-sell bundles using their automated algorithms – delivering the best possible combinations, based on compatibility, relevance and customer behaviour that combined both best selling items and products with high sales potential.” said Tahir Yildiz, Head of Ecommerce at Teknosa.
By leveraging Swogo’s Product Graph and combining global consumer behaviour – Teknosa were able to deliver the right cross-sell products to their customers.
“The positive results started within a few days of implementation – it had an immediate impact on the customer experience (customers are now able to buy compatible and relevant products in one click). Teknosa’s cross-sell increased 166% – boosting our margin, average order value increased 32% and this all led to a strong return on investment of 16x.
We continue to expand our collaboration with Swogo into different areas of the customer journey. We’re excited about our future together.” said Tahir Yildiz, Head of Ecommerce at Teknosa.
Swogo bundles boosting AOV and AOS
Studio.co.uk is a UK based large multi-channel retail company who aim to put the customer at the heart of everything they do. Traditionally a mail order catalogue business, the company has transformed into a leading omnichannel digital retailer serving 1.8 million customers. Earlier this year Studio.co.uk was acquired by Frasers Group providing the support for Studio.co.uk’s continued growth.
Craig Ewell (Product Manager – Digital Development) was looking for a cross-sell bundling solution to improve their customer’s shopping experience. He was looking to maximise margin, revenue and basket size and eliminate manual work from their merchandising teams by having compelling and compatible recommendations service capable of scaling across their extensive product categories.
Craig Ewell
Product Manager – Digital Development
“Swogo were selected in favour of other providers due to their expertise and product knowledge, ensuring they can curate highly compelling bundles that are always compatible and relevant, even when rolled out at scale across multiple categories.” said Craig Ewell, Product Manager – Digital Development at Studio.co.uk.
When a partnership was first made Swogo delivered a successful trial period for Studio.co.uk, paving the way for a consistent rollout of website categories. Today over 40% of the website categories display Swogo’s bundles.
By Studio.co.uk utilising Swogo’s Product Graph and showing compatible and relevant recommendations the bundles have achieved:
- Double digit percentage increase in AOV and AOS.
- A return on investment of over 20:1.
On the back of this, Studio.co.uk have now committed to a long-term partnership with Swogo and extended the Swogo bundles service to their Mobile App ensuring consistency across multiple channels.
Studio.co.uk plans to continue the close partnership that has delivered this success and will branch out to other channels to maximise cross sell opportunities.
Swogo is very proud to be helping Studio.co.uk enhance their online cross sell performance and assist in delivering the best online shopping experience for their customers.
Wells’ Cross Sell Success Story
Wells has been working with Swogo for almost a year and the successful partnership has led to a great help to Wells’ digital and offline businesses.
Wells aim to help their customers achieve their goals and with the help of Swogo and their technology, they are able to find tailored solutions from a wide range of products. The Swogo Product Graph, understands the product range and recommends compatible and relevant products to their customers.
Before the partnership with Swogo, Wells was planning on using a Frequently Bought Together algorithm as a cross-sell approach, this was the technology available on their e-commerce platform. As product experts, Carolina realized they could not rely only on past purchases to recommend compatible and relevant products together. These would often appear random and not give the right customer experience and doing this manually was not an option as it was not scalable for +18,000 SKUs.
Through the help of Swogo’s Product Graph in the past year Swogo bundles have an average order value that is 36% higher than the normal behavior of the Wells website (bundles without Swogo), and the average items per order are 56% higher.
From day 1 Wells saw the power of delivering compatible and relevant high-quality cross-sell matches at scale. This combined with zero manual work is a blessing for the Wells’ merchandising teams. And the performance based mode guarantees ROI positive for Wells. Wells’ is going even further by discussing with Swogo’s Teams specific campaigns and timings to potentiate bundles.
On the back of the positive web results Wells expanded Swogo into their physical stores.
Carolina Ogando
E-commerce Business Manager
“It’s a big help for our sales representatives in stores. The Swogo technology brings the product knowledge to the stores. This helps improving the customer experience and service while visiting a shop. The sales representative can be an advisor and guarantees the customers leave with their complete care or beauty routine without having to research the products. With the good results achieve on the website we wanted to get the same cross-selling experience in store while helping our sales advisors suggestions the right products” said Carolina Ogando, Product Manager – E-commerce Business Manager at Wells.
Swogo values the relationship with Wells and is looking to see what the future brings in helping deliver great results across multiple channels.
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