“Swogo was able to deliver intelligent cross-sell bundles using their automated algorithms – delivering the best possible combinations, based on compatibility, relevance and customer behaviour that combined both best selling items and products with high sales potential.” said Tahir Yildiz, Head of Ecommerce at Teknosa.
By leveraging Swogo’s Product Graph and combining global consumer behaviour – Teknosa were able to deliver the right cross-sell products to their customers.
“The positive results started within a few days of implementation – it had an immediate impact on the customer experience (customers are now able to buy compatible and relevant products in one click). Teknosa’s cross-sell increased 166% – boosting our margin, average order value increased 32% and this all led to a strong return on investment of 16x.
We continue to expand our collaboration with Swogo into different areas of the customer journey. We’re excited about our future together.” said Tahir Yildiz, Head of Ecommerce at Teknosa.