Retail Bundles – Recommendation Engines and AI. Fad or Future?
Recommending the exact complementary product for each customer’s needs is a challenging task. It requires more than just an algorithm. It involves understanding the products being purchased, anticipating customers’ desires, and expertly catering to what they want. This is something that online businesses — big and small — are trying to perfect, with retailers rushing to invest in new solutions in an attempt to find the answer.
